The High Concept

Written by team members of Roeder-Johnson Corporation, a Silicon Valley public relations and strategic communications firm.

The High Concept looks at interesting phenomena that impact the way people communicate – as individuals or as organizations.

Tuesday, July 07, 2015

Really Special People

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I just had the most wonderful opportunity to spend 3 days with this year’s winners of the Caltech Resnick Sustainability Institute Resona...
Sunday, December 28, 2014

Cuba: the land of what you can do when you don't have a choice

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(This is a version of comments also posted on Facebook.) I've just returned from Cuba. What an incredible place! The people are lovely...
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Friday, June 22, 2012

Hype Kills: Will Facebook's Troubled IPO Hurt The Brand?

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Hype Kills: Will Facebook's Troubled IPO Hurt The Brand? See the original post on Forbes.com
Monday, March 19, 2012

Making a Revolutionary company Look Evolutionary

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This past weekend, I read Om Malik's wonderful guidance about which seven stories to read this weekend . As always, this weekly list wa...
Monday, March 12, 2012

Social Media and Building Sustainable Ideas: A complex puzzle

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In this morning's news, an article ran called "'Kony 2012' grabs media attention, but it could be fleeting" . The art...
Thursday, March 08, 2012

Hype Kills Redux: Is Apple's Lesson "Underpromise and Over deliver"?

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Yesterday, Apple introduced the new iPad. There have been various reactions. But pretty much everyone was underwhelmed or, at the very lea...
Tuesday, October 11, 2011

Netflix and the Myth of Transparency in the Modern Age

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A few days ago, Netflix announced that it would not, after all, split the company in two. You know the story -- recognizing its future is...
Wednesday, October 05, 2011

Hashtag Movements: Whither big ideas and social media?

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One of the most puzzling communications issues today is how to introduce new ideas in the current environment that is dominated by social m...
Wednesday, April 13, 2011

No, Cisco Didn't Flip Out; A good, Fast Lesson for Start Ups

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When I first read about Cisco's decision to shut down its Flip division, I was stunned. This technology/product seemed like a no braine...
Friday, April 08, 2011

Set Some Priorities; What is the Goal and How do we Get There? Well, maybe it's not that easy

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We work with start ups, primarily. And I can't help being aghast at the current government shutdown debate (which may be resolved by th...
Sunday, November 21, 2010

Let's not Forget to Talk to Each Other

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We ran into friends after a movie last night and sat down for a cup of coffee. I hike with the husband, but hadn't met his wife (I'...
Monday, April 19, 2010

How Supporting a Relay Race can Lead to Big Thinking about Communications!

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I had a great weekend! Along with my husband, I was part of a team of people supporting the Coast Guard Team for the Baker to Davis Run. T...
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Abigail Johnson
Abigail Johnson is president of Roeder-Johnson Corporation, a Silicon Valley strategic communications firm. With several decades of experience launching nearly 100 start up companies, she has participated in some of the dramatic changes in the way companies communicate as a result of technology advances.
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