Could any of us do this as well as C.J. Craig?
But, while I was reminiscing about the show today with a fellow communications professional, I was reminded that when C.J. was press secretary I used to marvel at how facile she was handling the questions fired at her all day long. And then, I would remember, she had a script!
But, it brings to mind the great challenge that we all have today -- in this world of 24/7 dialog. I am sure there are a lot of people with a lot of opinions. But here are a few of mine:
-Try to keep in mind what your core message is. It can be tough, but it's good discipline;
-Try to focus on substance. Not fluff or hype;
-Don't be afraid to say "I don't know";
-Start with the truth.
Those guidelines may be pretty basic, but it turns out they are quite hard to follow.
I don't really remember if C.J. followed these guidelines. But I seem to think she did!